Gen Z Anatomy Report
Discover how this generation is reshaping digital behavior, identity, and influence across Mexico and Latin America.
Built from quantitative research, focus groups, and social decoding, it’s a toolkit for brands that want to connect with Gen Z authentically.
Gen Z Report Short Version
Listen to them. Understand them. Evolve with them.
Gen Z is already shaping the future of digital consumption. In this FREE short version of the Gen Z Anatomy Report, you’ll find the key insights we uncovered through focus groups, surveys, and cultural analysis together with Emplifi, presented at Social Media Week 2025.
Gen Z Report Full Version
Unlock the full Gen Z Anatomy Report.
Built for strategists, marketers, and brand leaders, this paid edition goes beyond the headlines—combining focus groups, anonymous survey data, and social listening to map the real tensions, behaviors, and cultural codes shaping Gen Z in Mexico today.
Inside, you’ll find deep insights on authenticity, identity, platforms, creator influence, digital burnout, and what Gen Z truly expects from brands—plus strategic implications and real activation cases you can apply immediately.